Dr. Seuss books are as synonymous with our childhood memories as peanut butter sandwiches and playing hopscotch. While we all love the wacky, tongue-twisting rhymes and alliterations of the world of Dr. Seuss books, we also came to love the signature color palette that is consistent through the entire collection. It’s an example of how a solid strategy in creating a memorable and strong brand color palette can make an impact and sustain the longevity of brand through the decades. From tones ranging from lighter to richer, the colors adheres to mostly primary and complimentary colors. This creates a personality that is fun, whimsical and uplifting!

Note: All images were found on Pinterest.